Content marketing tips for hospitals

Upload your hospital's portrait and landscape photos and videos to Instagram

Posted by Richard Iurilli on August 31, 2015

Another social app has dropped its signature characteristic in favor of functionality. Not long after Snapchat started letting users tap once to view messages instead of tapping and holding, Instagram rolled out an update that lets users upload portrait and landscape photos to the app.

With nearly 20 percent of all photos uploaded to Instagram having rectangular aspect ratios, the change is a welcome one for the app’s 300 million users. As hospital marketers, it gives you more flexibility with your photos and videos, whether you’re paying for ads or building your reach organically.

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Highly effective habit #7: Sharpen the saw

Posted by Nigel Edelshain on August 28, 2015

This post is the last in a series summarizing the book the 7 Habits of Highly Effective People. I’ve broken the book down into 7 posts, one blog post per habit.

Today I’m covering habit #7, “sharpen the saw.” This habit is about maintaining and improving the implement that is you so that you can execute the other habits as effectively as possible.

Stephen Covey breaks down the areas you need to work on into four dimensions: Physical, mental, spiritual and social/emotional.

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Are reviews REALLY that important in search results?

Posted by Richard Iurilli on August 26, 2015

Short answer: Yes.

Long answer: No matter where you rank in the new local pack, your star rating—or lack thereof—could very well be the difference between a prospective patient clicking on one of your physicians or a competitor’s.

Casey Meraz over at Moz went so far as to call reviews “magical” and write that “if you don't have review stars—and don't plan on putting in processes to get legitimate reviews—you're making a bad business decision.”

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Start local SEO before your new website launches for quick results

Posted by Richard Iurilli on August 24, 2015

You’ve been trying to re-launch your hospital’s website for years, and now you’re finally doing it. Right now it’s sitting on a development server, but you can’t wait to show everyone how easy it is to use on any device and watch your mobile conversion rate soar.

You might be tempted to wait until the new site launches before getting started with local search optimization, but you should resist this temptation. The truth is that good local SEO takes time to build up momentum, and a lot of it is off page work, not on page. The sooner you get started, the sooner you’ll be able to see the results.

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Highly effective habit #6: Synergize

Posted by Nigel Edelshain on August 21, 2015

This post is the sixth in a series summarizing the book the 7 Habits of Highly Effective People. I’m breaking the book down into 7 posts, one blog post per habit, and publishing one per week.

Today I’m covering habit #6, “synergize.” The definition of synergy used in the book is “the whole is greater than the sum of its parts.” In the context of the 7 Habits of Highly Effective People, synergy comes about by using the first 5 habits together. Stephen Covey states that the results you will get by using the first 5 habits together are far greater than you would get using each habit independently.

This kind of synergy occurs when we interact with other people but it rests upon us building a strong "internal base." We build this “internal base” by learning and using habits 1-3 that apply to our own personal development (being proactive, beginning with the end in mind and putting first things first).

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