Hospital marketing may not have been much like rocket science twenty years ago, but with new technologies, stricter regulations, and evolving corporate structures rocking the industry, it probably feels like you’re alone in NASA Mission Control trying to get a rocket off the ground all by yourself.
If you’re looking to continue your success and set your hospital apart from its competition, you’ve got to make the most of your time and use the most efficient tools possible.
Even in this age of email, blogs, and social networks, some of the best marketing tools around are still the ones you have to send off to a professional printer when you’re done with them instead of publishing with a single click of your mouse. Sure, print costs more—but it also drives real results.
One of those print marketing tools is a service line piece, a mini magazine that can fuel your hospital’s growth long after liftoff. With a much tighter focus than a full-size magazine, a service line piece—or a series of them—offers flexibility in an easily accessible format. Here are five ways such a piece or series can fuel service line growth at your hospital.