Modern Marketing to Local Consumers

An Update on the Age of Facebook Users

Posted by Nigel Edelshain on June 24, 2014

"There are three kinds of lies: lies, damned lies, and statistics" said Mark Twain or Benjamin Disraeli (depending on who you want to attribute this to.)

So it seems with data about the age of Facebook users and particularly the
"mass exodus" of young people from the platform.

Brand new research from Forrestor contradicts data from Pew and shows that young people are in fact still avidly using Facebook.

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How to steal content and get away with it

Posted by Nigel Edelshain on June 11, 2014

This blog talks a lot about the benefits of content marketing but we don’t often talk about the pain of content marketing.

This content marketing stuff is a lot of work.

Each blog post like this can take an hour to develop and write. When we are doing a few of these every week. That’s a few hours per week dedicated just to blogging. Who has the time?

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SEO for medical practices, a necessity?

Posted by Nigel Edelshain on June 5, 2014

A client recently asked us if they really needed to bother with SEO for their medical practice.

I have to say that my answer is “yes”. SEO really is a necessity for medical practices.

I know it’s annoying but sadly it’s true. I know SEO seems complex and confusing and it takes a long time to kick in. So it’s something you’d probably much rather forget about. But the problem is it works.

Not optimizing your site for search engines these days is rather like saying you don't want your practice in the Yellow Pages or the phone book. It would be like saying you want to keep your business a secret.

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Which social media sites should your local business use?

Posted by Nigel Edelshain on June 3, 2014

I’m getting “old’ish” (my kids would say "old" but I’d like to keep things in perspective).

I noticed my age when my colleagues and I were discussing which social media sites our clients should use.

Several of my colleagues are ladies in their twenties and I’m a fellow in his late forties.

My colleagues we’re singing the praises of Instagram. And several times they repeated they “don’t use Facebook any more.” In my personal dealings I don’t use Instagram at all and Facebook infrequently but I’d consider myself somewhat of a “power user” of Linkedin.

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Marketing your medical practice--get Google's help

Posted by Nigel Edelshain on May 29, 2014

There’s a lot of noise about social media but it’s almost certainly still Google that will help you most to market your medical practice.

Take a look at the traffic reports to your website. If your site is like the sites I’ve managed, you’re going to see something like half of your traffic coming from organic (free) search.

And apparently my experience is not unique (at all). Research from Conductor found that over a spectrum of websites organic search contributed 47% of the traffic.

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