Modern Marketing to Local Consumers

Social Media Marketing for Small Businesses: Fact vs. Fiction

Posted by Nigel Edelshain on August 29, 2014

The majority of small business owners would probably describe their social media campaign with one word: frustrating.

It's not that engaging in social media is difficult. It's not. In fact, all of the major platforms (Facebook, Twitter and Pinterest) are very user-friendly, even for the less than computer savvy.

It's that running a campaign and successfully registering results are two completely different animals.

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How to do market research for a small business-one easy way

Posted by Nigel Edelshain on August 27, 2014

Did you know you have free access to a great market research tool?

Yes, actually you do. It certainly levels the playing field for small businesses. It’s free. OK it takes your time for sure but you don’t need to hire Don Draper’s associates to run fancy focus groups for you.

The tool is none other than Google Adwords. And it’s yours for nothing. Zero. Zip.

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Internet Marketing for Small Businesses-where to start?

Posted by Nigel Edelshain on August 19, 2014

This is the 100th post on this blog. We’ve talked a lot during our previous posts about how small businesses should market themselves on the Internet.

So say you’ve bought into the program and decided you need to take your Internet marketing to the next for level for your small business. Where should you start? There are so many options it can be quite overwhelming. 

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An Update on the Age of Facebook Users

Posted by Nigel Edelshain on June 24, 2014

"There are three kinds of lies: lies, damned lies, and statistics" said Mark Twain or Benjamin Disraeli (depending on who you want to attribute this to.)

So it seems with data about the age of Facebook users and particularly the
"mass exodus" of young people from the platform.

Brand new research from Forrestor contradicts data from Pew and shows that young people are in fact still avidly using Facebook.

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How to steal content and get away with it

Posted by Nigel Edelshain on June 11, 2014

This blog talks a lot about the benefits of content marketing but we don’t often talk about the pain of content marketing.

This content marketing stuff is a lot of work.

Each blog post like this can take an hour to develop and write. When we are doing a few of these every week. That’s a few hours per week dedicated just to blogging. Who has the time?

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