Instagram surpassed 400 million users in September, but very few hospitals are using it effectively. Part of that may be due to social overload; most hospitals focus their efforts on Facebook and Twitter because they don’t have the time or resources to handle all the social networks vying for their attention.
But as Twitter changes its service in an attempt to reinvigorate growth that’s largely plateaued, Instagram’s success shouldn’t be ignored. It grew from 300 million users to 400 million in only nine months, and that 400 million-user mark is 25 percent higher than Twitter’s 320 million—meaning that more of your patients (and prospective patients) could be on Instagram.
Between the steady user growth and all the evidence that consumers respond to visual content online, there’s a compelling argument for increasing your activity on Instagram. A small number of hospitals are already doing this—here are six that are engaging their followers with thoughtful, relevant content.