Content marketing tips for hospitals

How to deal with difficult people or people in difficult times

Posted by Nigel Edelshain on May 29, 2015

If you’re in marketing you probably deal with a lot of different people during any given week. If you’re like me you may find that in today’s super-busy, super-stressed world some of those dealings are a little...well difficult.

With this is mind I am pleased to have grabbed some tips from Robert Bramson’s book Coping with Difficult People. I thought I’d share some of those tips as you might find them helpful too.

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How a service line piece can fuel your hospital's growth

Posted by Richard Iurilli on May 27, 2015

Hospital marketing may not have been much like rocket science twenty years ago, but with new technologies, stricter regulations, and evolving corporate structures rocking the industry, it probably feels like you’re alone in NASA Mission Control trying to get a rocket off the ground all by yourself.

If you’re looking to continue your success and set your hospital apart from its competition, you’ve got to make the most of your time and use the most efficient tools possible.

Even in this age of email, blogs, and social networks, some of the best marketing tools around are still the ones you have to send off to a professional printer when you’re done with them instead of publishing with a single click of your mouse. Sure, print costs more—but it also drives real results.

One of those print marketing tools is a service line piece, a mini magazine that can fuel your hospital’s growth long after liftoff. With a much tighter focus than a full-size magazine, a service line piece—or a series of them—offers flexibility in an easily accessible format. Here are five ways such a piece or series can fuel service line growth at your hospital.

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14 inspired tips for more productive meetings [infographic]

Posted by Nigel Edelshain on May 22, 2015

As a marketing director you probably interact with a lot of your colleagues in order to get things done. It's likely you get invited to a lot of meetings.

If you're like me, you've probably attended some "howlers" in the past. Some meetings in my history have seemed never-ending. Some of have seemed pointless. Many have seemed like an ineffective use of time.

I decided to conduct some research on how to run a rocking meeting. Some good news: Many of the experts agree on several fundamentals, like having an agenda. I also found some more unusual tips from icons of the business world like Steve Jobs, Marissa Mayer and Elon Musk.

Since it's Friday and we're allowed to have some fun, I summarized my findings in an infographic. I hope these tips help your future meetings fly by!

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What we learned by looking at 935 hospital websites

Posted by Nigel Edelshain on May 20, 2015

We looked at 935 hospital websites and found that 375 had blogs. That’s 40%.

So the first thing we learned is that many hospitals don’t have blogs. We are a little puzzled that only 40% of hospitals have blogs. According to Hubspot, companies that blog 15 or more times per month (3-4 times per week) get 5 times more traffic than companies that do not blog at all.

Not only that but the effect is cumulative. So as your institution blogs it builds an inventory of blog pages that increase your traffic in a compound way over time.

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Wainscot Media and Westchester Medical Center win 2015 Aster Award

Posted by Richard Iurilli on May 19, 2015

Wainscot Media is the winner of a 2015 Aster Award for its Advances in Healthcare series published for Westchester Medical Center. The Aster Awards, hosted by Marketing Healthcare Today, recognize the most outstanding healthcare marketing and advertising efforts in the country.

Advances in Healthcare included Advances in Healthcare for Women, Advances in Healthcare for Men, and Advances in Healthcare for Seniors and received a silver award for an academic medical center in the “Publication/External – Series” category. A silver award places the series in the top 12 percent nationally.

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