Modern Marketing to Local Consumers

6 tips for building a compelling e-newsletter

Posted by Richard Iurilli on March 2, 2015

Getting an e-newsletter off the ground is hard work, but keeping it in the air once you’ve launched it is the real trick.

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Brand You

Posted by Nigel Edelshain on February 27, 2015

Linkedin’s CEO, Reid Hoffman, talks of work today in terms of “tours of duty”--not a lifetime (not even a long term) job.

According to Hoffman “tours” last approximately 4 years (but with a review after 2 years). That’s how long a company can expect to sign up an employee to one job. After 4 years both sides should sit down and decide if another tour works for both parties. If not, you’re a “free agent”!

In fact Seth Godin argues we are all an army of free agents whether currently employed or not and as free agents we need to position ourselves for our next gig.

We become the product that we need to market. And that product needs a brand.

So what is your (personal) brand?

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Young people still read print magazines

Posted by Richard Iurilli on February 25, 2015

“Print is dead.” If you’ve heard it once, you’ve heard it a thousand times.

These days it’s impossible to go a week without reading or hearing about how smartphones and tablets are replacing printed materials. But while it’s 100% true in many respects, there’s one medium where print still reigns: magazines.

There’s a common belief these days that only older people read magazines. Even if you’ve read about how custom magazines drive online sales and web traffic, you may be hesitant to spend time planning and launching a custom publication for your organization for fear of a slow and steady decline as the Baby Boomers get older.

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Why email lists are important to hospital marketing

Posted by Nigel Edelshain on February 23, 2015

According to the Direct Marketing Association email marketing offers a roughly $40 return on investment (ROI) for every $1 spent. Compared to the $17 ROI of SEO marketing and the mere $2 ROI of banner ad marketing.

Clearly email has a lot of potential. We’ve seen hospital marketers use email to achieve many of their key goals. Email is key channel for hospital marketers but the reality is your email campaign is only as good as your email list.

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How to have more time

Posted by Nigel Edelshain on February 20, 2015

"I just didn’t have time to do [that]”.

[That] is typically exercise or an activity you want to do with your family or friends. Have you said this recently? Or maybe “I’m just so busy all the time.”

If you have, you are not alone, many professionals feel this way. But do our feelings match the reality?

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