What can your health system do to build community online? How can you get every member of your staff in sync with your brand promise? What can you do to track marketing campaigns more effectively? How can you be ready to meet the needs of patients on the go? What should you do to make the most of the technologies you’re already using?
You’ll find the answers to all of these questions and more in our new ebook, 13 Imperatives for Hospital Marketers from 13 Top Experts.
With contributions by Ahava Leibtag, David Meerman Scott, Ed Bennett, Robert Rose of the Content Marketing Institute, and nine other content marketing and healthcare marketing experts, this ebook can guide you as you make your marketing plan for 2016. Their articles will show you the latest hospital marketing trends and help you improve everything from content creation and management to community building to campaign tracking.