Content marketing tips for hospitals

8 tools to make you more productive

Posted by Richard Iurilli on April 24, 2015

Staying focused and organized in our increasingly digital world can be a difficult task. Countless apps and programs offer to help you make sense of all the sites and pages you have to manage, but few of us have the time to try them all, especially when so many of them are unnecessarily complicated in their own right or fail to deliver on their promises.

Over the years, I’ve probably tried hundreds of these utilities. The downloads folder on my laptop and the “My apps” section of the Play Store on my phone are both littered with a long list of apps I’ve downloaded, only to uninstall soon afterwards. But sometimes one will make an impression and stick around, and occasionally even become an indispensable tool. This list contains the latter ones, the best ones, the ones I use every single day or close to it.

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Social media roundup: What the latest changes to Facebook and Twitter mean for your hospital

Posted by Richard Iurilli on April 22, 2015

If you’ve been keeping up with the social media news scene, you’ve probably noticed a flurry of updates from Facebook and Twitter in recent weeks. If you haven’t been able to find the time to read up on all of them, don’t worry—each one signals good things for your social presence.

Facebook and Twitter didn’t become the biggest names in the game by sitting around, but by listening to their users in order to deliver the best user experience around. Hospital marketers can learn a lot from these changes as they seek to strengthen their brands, outperform their competitors, and attract prospective patients on social media because each one reflects what users really want to see when they go online or open up an app.

Some of the updates are more important to understand than others, so we’ll go through them one at a time. Let’s dive in, shall we?

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Hospital SEO: Getting your share of Google results

Posted by Nigel Edelshain on April 20, 2015

Does search matter for your hospital marketing? Almost certainly. Does local search matter for your local hospital? Almost certainly.

This post is an overview of why I think local search matters for your hospital. I don’t present all the answers here as it turns out giving this a thorough treatment is enough to fill at least one ebook.

In it’s 2012 research, The Digital Journey to Wellness: Hospital Selection, Google found that 77% of patients used a search engine before booking an appointment. So clearly how your hospital shows up, or doesn’t, in search results is going to have some influence on patient volume.
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Why people unfollow you on Twitter

Posted by Richard Iurilli on April 17, 2015

These days, it’s hard to find a marketing blog post that doesn’t talk about brands. In the age of inbound marketing, public perception of an organization is often just as important as the products it sells.

There’s also a lot of talk about personal brands. Carving out your online identity and making it as strong as it can be is essential if you want future employers to find you and leave with a favorable impression. Having a killer resume used to be enough, but now you also need to optimize your LinkedIn profile and leverage your other social accounts if you want to maximize your chances of getting that next job.

All of that takes a lot of time, so unless you’ve learned how to live without sleep, there are probably aspects of your personal brand that could stand to be improved. One such aspect for many marketers is their Twitter account.

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Prioritize your hospital's email marketing to reach young people online

Posted by Richard Iurilli on April 15, 2015

Pop quiz! Given the choice, how would the majority of young people prefer to communicate with companies?

The answer may surprise you. It's email. Social media might seem like the obvious choice, but email is still king, according to new research.

That doesn’t mean that your social media efforts are unimportant or misguided. A recent study found that 49% of millennials engage with brands on social media, so it’s very much an essential part of your marketing plan. But if the key to content marketing is delivering what consumers want to read the way they want to read it, then an exceptional email effort could help set you apart from your competition.

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