Modern Marketing to Local Consumers

Internet Marketing for Small Businesses-where to start?

Posted by Nigel Edelshain on August 19, 2014

This is the 100th post on this blog. We’ve talked a lot during our previous posts about how small businesses should market themselves on the Internet.

So say you’ve bought into the program and decided you need to take your Internet marketing to the next for level for your small business. Where should you start? There are so many options it can be quite overwhelming. 

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An Update on the Age of Facebook Users

Posted by Nigel Edelshain on June 24, 2014

"There are three kinds of lies: lies, damned lies, and statistics" said Mark Twain or Benjamin Disraeli (depending on who you want to attribute this to.)

So it seems with data about the age of Facebook users and particularly the
"mass exodus" of young people from the platform.

Brand new research from Forrestor contradicts data from Pew and shows that young people are in fact still avidly using Facebook.

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How to steal content and get away with it

Posted by Nigel Edelshain on June 11, 2014

This blog talks a lot about the benefits of content marketing but we don’t often talk about the pain of content marketing.

This content marketing stuff is a lot of work.

Each blog post like this can take an hour to develop and write. When we are doing a few of these every week. That’s a few hours per week dedicated just to blogging. Who has the time?

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Medical practice SEO, a necessity?

Posted by Nigel Edelshain on June 5, 2014

A client recently asked us if they really needed to bother with SEO for their medical practice.

I have to say that my answer is “yes”. SEO really is a necessity for medical practices.

I know it’s annoying but sadly it’s true. I know SEO seems complex and confusing and it takes a long time to kick in. So it’s something you’d probably much rather forget about. But the problem is it works.

Not optimizing your site for search engines these days is rather like saying you don't want your practice in the Yellow Pages or the phone book. It would be like saying you want to keep your business a secret.

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Which social media sites should your local business use?

Posted by Nigel Edelshain on June 3, 2014

I’m getting “old’ish” (my kids would say "old" but I’d like to keep things in perspective).

I noticed my age when my colleagues and I were discussing which social media sites our clients should use.

Several of my colleagues are ladies in their twenties and I’m a fellow in his late forties.

My colleagues we’re singing the praises of Instagram. And several times they repeated they “don’t use Facebook any more.” In my personal dealings I don’t use Instagram at all and Facebook infrequently but I’d consider myself somewhat of a “power user” of Linkedin.

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